Which is It, Really?
We've been having a debate recently about whether our initiative should be called "A Possible New Jersey," "A Possible Jersey," or just "Possible Jersey." Each of these appears to have different connotations for different groups of New Jerseyans (and perhaps for others as well). For those familiar with Sustainable Jersey, Possible Jersey sounds like it's a knock-off, and maybe even a rip-off, trading on the name. As it happens, however, we're strong supporters of Sustainable Jersey, and have [Read more...]